So how do you get kids excited about reading? Well, if you grew up in the ‘80s and ’90s, you might remember a little show called Reading Rainbow.
The beloved TV show stopped airing in 2009, but it’s next chapter started in earnest with the launch of a new iPad app.
Reading Rainbow’s iPad app was created by RRKidz, a startup co-founded by Reading Rainbow host LeVar Burton and producer Mark Wolfe. The duo licensed the Reading Rainbow name and content from WNED.
“Television was an ‘80s medium,” Burton said. So after the show ended, he and Wolfe asked themselves, “What would today’s technology be?”
The obvious answer was tablet technology, specifically the iPad.
The Reading Rainbow app is very true to the original TV show, keeping the focus on books and dialing down the bells and whistles normal apps would have to keep users engaged.
While the Reading Rainbow app does have animation and games, the books are still the “heart and soul” of the experience.
The app also features “video field trips”—basically showing new video segments in the style of the old show—and users explore content through floating islands with different themes.
The Reading Rainbow app is available for free, which gets kids access to one book and one video per island. After that, a subscription fee of $9.99 per month for unlimited access applies.
Now a whole new generation can explore the wonders of reading.
Take a look, it’s in a book. The Reading Rainbow!